CEO's Guide to Jetting: JetBlue Pokes Some Fun
Who knew an economic downturn could be so funny? JetBlue apparently, as the airline has deployed some laugh-out-loud online videos targeting the bigwig players in of our real-life monopoly game. It's titled the CEO's Guide to Jetting.
As a minion and someone who carries his own luggage, books his own flights, thinks a Gulfstream is an Atlantic current, enjoys his grapes with the peel intact and has munched away at many a value meal, I found the videos clever and effective in poking a little fun while showcasing the airline's offerings. Videos include: Welcome Aboard, The Airport, and The Flight.
Nice job JetBlue and if there are any CEOs reading, take a gander and see what you've been missing: http://www.welcomebigwigs.com/.