Alaska Airlines Adds New Fee to First Bag
Alaska Airlines joins the ranks of all major U.S. carriers and will be begin charging for the first piece of checked luggage beginning July 7, 2009. The fee will be $15 and it comes with a unique guarantee.
Alaska Airlines will guarantee to compensate passengers 2,500 Alaska Airlines Mileage Plan miles or $25 off a future flight if their luggage is not at the baggage claim 25 minutes after the flight parks at the gate.
Cases where the $15 fee will not apply include: First class, MVP and MVP Gold Mileage Plan members, unaccompanied minors, military personnel on active duty and passengers traveling to or from Mexico City and Guadalajara, Mexico, and solely within the state of Alaska.
It's an interesting concept, and one that begs a couple questions: if one bag is late are not all bags late for the most part and how do you prove or document your bag was late?
I must admit, if it came to getting my bag 23 minutes after landing or 26 minutes and it meant getting 2,500 miles, I'd have to say, yeah take your time.

